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  • Writer's pictureAhmed

Why Video Wall Installations Are Taking Over AV Markets

Back in 2017, the global video wall sector showed tremendous growth, impressively reaching a market value of $6.4 billion, according to FutureSource, a specialist research, and data analytics firm. Today, as the most prominent technologies in the AV industry, video walls and digital signages are now found everywhere, from large venues like sports arenas to digital billboards on highways and malls.

However, with the integration of technology evolving every day, it takes an integration firm with the right experience and training to get these video walls installed correctly, often in complicated designs. But before we go into that, let us understand how video walls have taken over the AV market.

How can video walls help your business?

Video walls have undoubtedly become a useful marketing tool to draw the attention of a large numb0er of customers at a time and boost your brand image. Unlike a projector screen or a single TV, these larger-than-life installations have a 'wow' factor that makes it easier to spot and draw the public's gaze.

Today marketers focus on creating a seamless visual experience with the help of video walls rather than merely using them for random advertisements. This can improve consumer satisfaction and ultimately generate more revenue despite the initial cost of setup.

As a massive visual enhancement tool, the advertisement cost of displaying video walls is more than justified. As the number of people whose attention is turned towards a creatively done video wall is much higher, the ROI from displaying the brand products over these larger screens has a more significant impact than being viewed on a standard television set. As a centerpiece in a public area like a mall or retail outlet, video wall displays have known to influence shoppers' buying habits. In short, a video wall done just right is a powerful marketing aid for businesses.

The technology

Although video walls used LCD technology for many years, recently, LED has begun to take over the top spot. This is because LED is more flexible in terms of design and can be fitted and shaped according to the wall. LED also offers bezels free experience, thereby offering customers a seamless visual display. Integrators also prefer working with LED technology as it is easier to fit the screens according to most non-traditional design necessities.

However, the maintenance is much more challenging for a video wall rather than a single display. If one monitor goes out, a video wall essentially becomes unusable until the problem is fixed.

Final words

Despite the high cost and potential issues in video wall technology, the reach and response for these impressive digital displays are much higher than regular screens. As a highly engaging visual technology, any content experience created and displayed through a video wall will create a better impact among consumers, making the few negatives trivial.

If your business is looking forward to setting up a video wall for marketing purposes, reach out to our AV experts at Dynamic AV for the best deals today.

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